Apps

Consumers expect more from the brands they choose to interact with, and retailers’ mobile apps aren't immune from this sentiment. Smartphones serve as the intermediary between brands and consumers, forming the connective tissue in complex customer journeys. As the amount of time people spend on mobile platforms continues to surge — especially as they steadily…

In episode 371 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, chief marketing officer at Azazie, the leading direct-to-consumer e-tailer for bridal gowns, bridesmaid dresses, accessories and more. Listen in as Coleman details Azazie's bridal offerings (0:42), her professional background and current role (1:45), and the brand's community-focused mobile app strategy (2:50). She…

This episode was recorded live at CRMC 2022 in Chicago. In episode 367 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bryan Yuris, vice president of performance marketing at Express, a modern, multichannel apparel and accessories brand for men and women. Listen in as Yuris discusses his career background and current role (0:45), as well…

Bath & Body Works announced Monday that it's launching a new rewards program in the U.S., giving loyal customers exclusive offers and a chance to earn free products. In a press release, the personal care and home fragrance company said the loyalty program, dubbed My Bath & Body Works Rewards, is rolling out at the same…

99 Cents Only Stores, the leading retailer of extreme value stores in the southwestern United States, is launching a new mobile app to meet the evolving needs of its customers with more personalized offers that increase savings. In this video interview, Mary Kellmanson, chief digital marketing officer at 99 Cents Only Stores, discusses how inflation is impacting customers…

Mobile commerce has become a critical component of any large retailer's business. After all, U.S. consumers spent $52 billion on mobile commerce during the last two months of 2020 alone. That’s a 55 percent increase over the same period in 2019. With that much money flowing through mobile apps, fraudsters have taken aim at them,…

The past two years have already, most likely, accelerated your investment in your app’s growth. In case you’re still on the fence, out of the estimated four hours that U.S. adults spend on their phones each day, 88 percent of that time happens within apps. Putting your app at the center of your omnichannel strategy…

Now that the new year is well underway, the next holiday season seems like it’s lightyears away. However, if you want to create captivating and efficient online shopping experiences for your customers, the time to start putting those plans in place is now — don’t wait until you’re scrambling at the last minute to prepare.…

The mobile age has streamlined our daily lives. It’s to the point where waiting in lines, dealing with people, or even leaving the house feels like a hassle when you can just push buttons on your phone to accomplish what you need. Thanks to our smartphones, we’ve reduced the ability to shop, pay, travel and…

Over the last decade, the retail industry has undergone seismic shifts, from the social media boom to widespread adoption of smart devices. However, nothing has impacted retail quite like the pandemic. New channels and behaviors — e.g., buy online, pick up in-store (BOPIS); curbside pickup; same-day delivery — emerged out of necessity, but are now…