Apps

How often have you gone into your favorite retailer's store and opened its app, only to face the dreaded spinning wheel? Customers hate slow-loading loyalty apps — and retailers should, too. Customers use a retailer’s app in-store for several reasons: making a purchase, checking which aisle a product is located, processing a return, or redeeming…

Recent research from Square highlighted the importance of customer engagement for retailers. According to the shoppers surveyed, 86 percent wanted to engage with retailers.  Email is typically the preferred form of communication. But with consumers spending more time and making more purchases from their mobile phones, what if you could engage with them in real time on their…

Quick-commerce (Q-commerce) isn't new, but it's gaining traction fast. Consumers want speed, efficiency and convenience, and Q-commerce promises all this with the delivery of goods within hours or even minutes. Q-commerce has exploded in Asia, and its popularity is spreading to the U.S. as well, with many grocery stores jumping on board. In fact, Q-commerce…

During the early 2000s, while the retail industry was getting battered by e-commerce, grocery stores were seemingly safe. Twenty years — and a pandemic — later, much has changed; e-commerce and delivery services have transformed grocery retail. Today, when consumers visit a store, they enter with much higher expectations. A convenient and smooth, seamless shopping…

In case you haven’t noticed, the retail industry has been transformed by digital technology, and more and more consumers are turning to mobile shopping apps to purchase products. However, it turns out that only 33 percent of retailers currently offer this capability, according to a recent assessment of the solutions and services of 300 brands.…

In episode 385 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Scott McCabe, senior vice president of e-commerce at True Religion, a retailer of high-quality premium denim and sportswear for men, women and kids. Listen in as McCabe provides an overview of the brand (0:40), why the company recently launched its mobile app (2:15), and…

Today’s marketers face the ultimate catch-22: Consumers overwhelmingly desire hyperpersonalized experiences, yet they’re concerned about sharing their data. According to Arity’s research, 66 percent of consumers have deleted an app due to privacy concerns. With competition for business fierce and the data privacy movement underway, retailers and marketers must establish strong data collection practices for…

Retailers are facing challenging times. A persistent pandemic, inflation, supply chain disruption, and competition from giants is forcing smaller and mobile-only retailers to get crafty to avoid slipping margins. On top of all this, mobile marketers are facing ecosystem changes around privacy that are making it harder to tailor messages to prospects and acquire new…

It’s the question every marketer is asking: “How can our brand connect with Gen Z?” In less than a decade, Gen Z’s income will outpace millennials. They’re also the most active generation on social media. Together, these stats alone make them the most coveted demographic for brands. In a crowded market that’s dominated by Amazon.com,…

In episode 375 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Samir Desai, chief digital and technology officer at Abercrombie Fitch & Co., a leading global, omnichannel specialty retailer of apparel and accessories for men, women and kids through five renowned brands, including Hollister Co. Listen in as Desai discusses the launch of its Share2Pay functionality…