Apps

Technology Key to Helping Under Armour ‘Sell More Shirts and Shoes’
January 20, 2016 at 12:35 pm

Under Armour has grown from humble beginnings — company founder Kevin Plank started the company from his grandmother’s basement in Washington, D.C. — into a worldwide brand that’s represented by some of the leading athletes today, including Tom Brady, Jordan Spieth, Stephen Curry, Misty Copeland, and many others. While having those stars associated with the…

The Magic Ingredients to a Successful App
January 14, 2016 at 11:06 am

With 51 percent of mobile users utilizing apps while shopping in-store, retailers have an opportunity to impact consumers and turn them into loyal customers right where they're already engaging — on their smartphones. Hundreds of apps are available to download, but the ones that will remain in the marketplace are those that leverage a user’s…

How Consumers Are Using Mobile This Holiday Season
December 14, 2015 at 11:42 am

With the holiday season upon us, GPShopper, a mobile app platform for retailers, set out to analyze how today’s U.S. shoppers are using mobile. GPShopper teamed with comScore, a digital measurement firm, to survey over 1,100 adults that shop on their smartphones. Not surprising, mobile is taking over the holiday season, with 83 percent responding…

Sears Incentivizes App Downloads With Free In-Store Shipping
December 8, 2015 at 10:04 am

Sears is fueling more downloads of its mobile application this season by asking in-store shoppers to enable location settings on their smartphones, select and pay for out-of-stock items within the app, and receive complimentary shipping. As retailers go head-to-head in their bid to capitalize on holiday sales, Sears is attempting to bump up digital purchases…

How Alex and Ani's App Got 80K Downloads in 3 Weeks
November 2, 2015 at 11:06 am

On Alex and Ani’s iPhone app, released Oct. 1, you can pose a question to an “Ogham Oracle” and receive a piece of life advice in return, derived from the ancient Celtic divination system. Or you can discover your “personal blueprint,” which explores the symbols that define you, like your birthstone. You can also shop…

How App Performance Impacts Customer Loyalty
September 2, 2015 at 10:48 am

The global consumer has thousands of options for every purchase they make, and ever-changing mediums on which they can engage with brands. With that in mind, one consistent trend shows that their buying habits are direct reflections of experiences they’ve had interacting with an e-commerce channel. This trend has been validated through a recent survey…

Has Amazon Cracked the Problem With In-App Payments?
August 31, 2015 at 11:32 am

There’s an experience familiar to nearly anyone who’s downloaded a game on their smartphone. Try as you might to conquer the latest level/village/candy, your thumbs lack the speed/agility/candy to get you through. With deep regret, you purchase an item or expansion pack to continue your long march toward distraction. If every time you do this…

Target Loses a Key Digital Executive Behind Cartwheel App
July 30, 2015 at 2:16 pm

A Target Corp. executive who helped birth one of the Minneapolis-based retailer’s most celebrated digital innovations is leaving the company. Alan Wizemann, vice president of mobile and Target.com, played an instrumental role in launching Cartwheel, the retailer’s mobile coupon app that has rung up more than $1 billion in sales since it rolled out two…

eBay Ends 1-Hour Delivery, Shuts Down Apps
July 28, 2015 at 3:47 pm

Following its split from PayPal last week, eBay announced it’s closing down a number of standalone mobile applications, including eBay Valet, eBay Fashion and eBay Motors, and is retiring its on-demand delivery service eBay Now. On the latter item, the company says that eBay Now was “always intended” as a pilot program, and while it…