Apps

7 Ways Retailers Can Use Mobile Messaging
September 12, 2016 at 11:32 am

The use of messaging applications has been soaring lately. Recent reports have shown that since 2015, monthly active users on messaging applications have surpassed the monthly active users on social media. The numbers have been growing ever since. It doesn't seem like mobile messaging is going anywhere. That's a good thing because it offers an…

Amazon Partners With San Francisco 49ers on Deliveries for Tailgaters
September 12, 2016 at 11:31 am

The San Francisco 49ers announced last week that it has partnered with Amazon.com to offer the team's fans who tailgate before games one-hour Prime Now delivery for tens of thousands of items from Amazon. Fans will be able to order everything from more beer to 49ers gear via the Prime Now app starting four hours…

Steve Madden Wins Fans With App Strategy
September 12, 2016 at 9:40 am

In episode 52 of Total Retail Talks, Mark Friedman, president of e-commerce at Steve Madden, discusses how the shoe brand is leveraging its mobile app to grow consumer engagement and conversions.

How to Combine In-Store Sales With Apps, Mobile Marketing
September 9, 2016 at 11:12 am

These days, retailers are involved in an arms race for convenience and value. While they're all constantly trying to adapt to survive, not all stores are keeping up with new technological developments. More than two-thirds of U.S. consumers have a smartphone, and amongst younger consumers that number is even higher at nearly 75 percent. Apps and…

Staples Launches New App Feature for Back-to-School Shoppers
August 26, 2016 at 12:38 pm

Staples announced yesterday a new beta test available on its mobile iOS app. The new feature enables customers to send a photo of their child’s back-to-school (BTS) list via the Staples Easy System on the app, and a store associate will populate the customer's online shopping cart with the best available items within 24 hours…

How to Capitalize on the Pokémon Go Craze
August 17, 2016 at 11:17 am

In the short time since its release in early July, the Pokémon Go app has gotten millions of players outside and moving. Worldwide, users are flocking to locations, or Pokéstops, where the pocket demons dwell — which could be inside your store. Brick-and-mortar stores, restaurants and other businesses that opt to pay the Pokémon franchise…

5 Ways Pokémon Go is Validating Augmented Reality in Retail
August 9, 2016 at 10:07 am

Pokémon Go. It’s so big right now it has its own meme catalog (it’s about 50 percent NSFW, so I’ll eschew the direct link, but please feel free to do some searches on your own), it’s sparked tens of thousands of social interactions and even if you don’t love it and spend time joking about…

Macy's Testing In-Store AI Customer Service
July 21, 2016 at 12:25 pm

Macy’s is testing artificial intelligence (AI) in 10 stores across the country. The department store chain is partnering with Satisfi for the “Macy’s On Call” app. Shoppers will be able to type in questions like, “Where are shoes located?” or “What floor is the bathroom?” and the bot will be able to respond. Macy's claims…

Pokémon Go Becoming a Boon for Malls, Stores
July 12, 2016 at 1:18 pm

Pokémon Go, the free iOS and Android app that employs augmented reality and GPS technology to allow smartphone users to seek and collect Pokémon characters around real-world locations, is taking over malls and retail stores. The app, which exploded in popularity over the weekend, is driving users to stores where many Pokémon Gyms and PokéStops —…

eBay's New Social Promotion Puts Consumers in Charge
June 22, 2016 at 1:07 pm

eBay is running a new promotion this summer in partnership with Twitter to generate more mobile app users. The promotion, titled "The Summer of Choice," kicks off June 24, when eBay shoppers will begin tweeting dueling deals. Ecommerce Bytes explains that Twitter users will have three days to vote on the dueling deals, at which time…