Apps

The Keys to Increasing Mobile App Adoption
April 8, 2016 at 10:08 am

Did you know 90 percent of shoppers use their smartphones to make purchasing decisions while in-store? According to SessionM, the top activities consumers perform on their smartphones are comparing prices, researching product information and reading online reviews. Additionally, Forbes surveyed more than 1,600 millennials and found 47 percent had recently downloaded a mobile shopping app.…

True Religion Working to Bring Digital In-Store
April 7, 2016 at 11:36 am

When retailers talk about meeting the needs of today's consumers, speed is frequently cited as a differentiating factor. From speed to market with new inventory to quick checkout to expedited delivery, it seems all retailers want to do everything fast. That's why it's a little surprising to hear John Hazen, senior vice president, direct to…

Messaging Apps: The Future of Retail Customer Service
April 1, 2016 at 9:52 am

With so many studies demonstrating that younger consumers are far more likely send a Twitter DM or Snapchat than they are to respond to an email, why do so many companies stubbornly stick to email as their primary channel for customer support? Savvy retailers are taking a cue from their customers’ habits and embracing messaging…

Sephora Launches Chatbot on Messaging App Kik
March 31, 2016 at 9:45 am

Snapchat users following beauty retailer Sephora may have noticed it pushing its presence on messaging app Kik this week. A series of videos saved to its “Story” demonstrated exactly what it is you can do on this other platform so heavily favored by U.S. teens. That might sound somewhat counterintuitive, but you can bet doing so…

The 5 Killer Mistakes that Cause Mobile Apps to Fail
March 23, 2016 at 5:44 pm

Did you know 90 percent of shoppers use their smartphones to make purchasing decisions while in-store? According to SessionM, the top activities consumers perform on their smartphones are comparing prices, researching product information and reading online reviews. Additionally, Forbes surveyed more than 1,600 millennials and found 47 percent had recently downloaded a mobile shopping app. […]

How to Leverage the Rise of Social Mobile Marketing
March 17, 2016 at 11:10 am

The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebook…

True Religion’s App Brings Science Fiction Tech to Retail Reality
March 11, 2016 at 8:33 am

To find True Religion Brand Jeans’ next tech innovation, look no further than its brick-and-mortar stores. The denim brand’s initiative, called Band by True Religion, is scheduled to be rolled out in its stores in Los Angeles’ Beverly Center mall and New York City’s SoHo neighborhood in April. Some sales staff will be equipped with…

Leveraging Mobile App Ads to Boost Customer Lifetime Value
February 18, 2016 at 9:46 am

According to comScore, mobile platforms account for 60 percent of total digital media time spent, while consumers already spend 1.5 times more time on mobile than desktop. Nielsen reports mobile app usage is nine times greater than mobile web. We’ve quickly passed a mobile-first era focused on responsive design. Today, the imperative is to plan and execute…

Mobile, Financing Keys to Totspot's Growth
February 15, 2016 at 10:22 am

In episode 24 of Total Retail Talks, Vijay Ramani, co-founder and CEO of Totspot, a resale shopping app for clothes and accessories for the entire family, discusses why the startup business opted for a mobile app marketplace rather than a traditional e-commerce site as well as the company's plans for its recently secured $1.5 million in…

Technology Key to Helping Under Armour ‘Sell More Shirts and Shoes’
January 20, 2016 at 12:35 pm

Under Armour has grown from humble beginnings — company founder Kevin Plank started the company from his grandmother’s basement in Washington, D.C. — into a worldwide brand that’s represented by some of the leading athletes today, including Tom Brady, Jordan Spieth, Stephen Curry, Misty Copeland, and many others. While having those stars associated with the…