Apps

How to Leverage the Rise of Social Mobile Marketing
March 17, 2016 at 11:10 am

The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebook…

True Religion’s App Brings Science Fiction Tech to Retail Reality
March 11, 2016 at 8:33 am

To find True Religion Brand Jeans’ next tech innovation, look no further than its brick-and-mortar stores. The denim brand’s initiative, called Band by True Religion, is scheduled to be rolled out in its stores in Los Angeles’ Beverly Center mall and New York City’s SoHo neighborhood in April. Some sales staff will be equipped with…

Leveraging Mobile App Ads to Boost Customer Lifetime Value
February 18, 2016 at 9:46 am

According to comScore, mobile platforms account for 60 percent of total digital media time spent, while consumers already spend 1.5 times more time on mobile than desktop. Nielsen reports mobile app usage is nine times greater than mobile web. We’ve quickly passed a mobile-first era focused on responsive design. Today, the imperative is to plan and execute…

Mobile, Financing Keys to Totspot's Growth
February 15, 2016 at 10:22 am

In episode 24 of Total Retail Talks, Vijay Ramani, co-founder and CEO of Totspot, a resale shopping app for clothes and accessories for the entire family, discusses why the startup business opted for a mobile app marketplace rather than a traditional e-commerce site as well as the company's plans for its recently secured $1.5 million in…

Technology Key to Helping Under Armour ‘Sell More Shirts and Shoes’
January 20, 2016 at 12:35 pm

Under Armour has grown from humble beginnings — company founder Kevin Plank started the company from his grandmother’s basement in Washington, D.C. — into a worldwide brand that’s represented by some of the leading athletes today, including Tom Brady, Jordan Spieth, Stephen Curry, Misty Copeland, and many others. While having those stars associated with the…

The Magic Ingredients to a Successful App
January 14, 2016 at 11:06 am

With 51 percent of mobile users utilizing apps while shopping in-store, retailers have an opportunity to impact consumers and turn them into loyal customers right where they're already engaging — on their smartphones. Hundreds of apps are available to download, but the ones that will remain in the marketplace are those that leverage a user’s…

How Consumers Are Using Mobile This Holiday Season
December 14, 2015 at 11:42 am

With the holiday season upon us, GPShopper, a mobile app platform for retailers, set out to analyze how today’s U.S. shoppers are using mobile. GPShopper teamed with comScore, a digital measurement firm, to survey over 1,100 adults that shop on their smartphones. Not surprising, mobile is taking over the holiday season, with 83 percent responding…

Sears Incentivizes App Downloads With Free In-Store Shipping
December 8, 2015 at 10:04 am

Sears is fueling more downloads of its mobile application this season by asking in-store shoppers to enable location settings on their smartphones, select and pay for out-of-stock items within the app, and receive complimentary shipping. As retailers go head-to-head in their bid to capitalize on holiday sales, Sears is attempting to bump up digital purchases…

How Alex and Ani's App Got 80K Downloads in 3 Weeks
November 2, 2015 at 11:06 am

On Alex and Ani’s iPhone app, released Oct. 1, you can pose a question to an “Ogham Oracle” and receive a piece of life advice in return, derived from the ancient Celtic divination system. Or you can discover your “personal blueprint,” which explores the symbols that define you, like your birthstone. You can also shop…