In episode 267 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Julianne Kiider, affiliate and influencer manager at Tuft & Needle, a sleep company revolutionizing the way people buy mattresses online. Listen in as Kiider discusses Tuft & Needle's history and mission, her role at the company, and how affiliate marketing fits into the brand's marketing strategy.
Kiider shares the criteria Tuft & Needle is using when recruiting new affiliate and influencer partners, how the company is evaluating and managing the performance of its affiliate partners, and its work with Impact's automation platform. She explains why Tuft & Needle decided to partner with Impact, the business benefits realized since it began utilizing the platform, and the impact the COVID-19 pandemic has had on the retailer. Lastly, Kiider discusses how Tuft & Needle has evolved its marketing messaging during the health crisis, and shares her advice to other retailers and brands looking to optimize affiliate and influencer marketing going forward.
Julianne Kiider is an affiliate and influencer marketing manager with over six years of experience developing and optimizing paid brand media, maintaining agency and affiliate partners, and continuously improving program profitability and growth.