Direct mail is experiencing a long overdue resurgence for retailers, hastened by the pandemic. Increasingly crowded ads on social media and Google, full email inboxes, SMS dings all day long ... while the much-maligned mailbox remained emptier as credit card offers dwindled and in-store postcard coupons were recycled. It’s not surprising that many e-commerce brands…
Connecting Print & Digital Directly
Steve Lett graduated from Indiana University in 1970 and immediately began his 50-year career in Direct Marketing; mainly catalogs.
Steve spent the first 25 years of his career in executive level positions at both consumer and business-to-business companies. The next 25 years have been with Lett Direct, Inc., the company Steve founded in early 1995. Lett Direct, Inc., is a catalog and internet consulting firm specializing in circulation planning, plan execution, analysis and digital marketing (Google Premier Partner).
Steve has served on the Ethics Committee of the Direct Marketing Association (DMA) and on a number of company boards, both public and private. He served on the Board of the ACMA. He has been the subject of two Harvard Business School case studies. He is the author of a book, Strategic Catalog Marketing. Steve is a past Chairman of both the Catalog Council and Business Mail Council of the DMA. He spent a few years teaching Direct Marketing at Indiana University in Bloomington, Indiana.
You can contact Steve at stevelett@lettdirect.com.
Paula brings in-depth experience designing, developing and implementing strategic cross-channel marketing programs for both B2B and B2C. She has worked in radio and TV, moving to print & online as marketing director for Skyvision where she oversaw direct mail, e-commerce & infomercials along with launching a second catalog, Field Trips, from scratch. She continued applying her creative and marketing strategies to clients large and small to develop direct marketing programs that delivered results. Paula has driven relationships with brands around customer data, email, mail, ecommerce, online advertising and new technologies. She joined Lett Direct in 2016 to lead business development activity for print and digital across new/existing clients and partners. Paula is a past member of DMA’s Catalog Council and speaker at ACCM & DGA, is currently a Bronze sponsor of NEMOA and an ACMA member.
Hopefully soon, you’ll find Paula singing with the Milwaukee Symphony Chorus again or sipping a fine wine at a Lake Michigan harbor.
You can reach Paula at paula@lettdirect.com
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