Zmags Forms Two Advisory Boards of Print & Online Execs
In addition to Zmags' Advisory Board, the company has also formed a Thought Leadership Board comprised of respected publishers, executives and pundits from across the media spectrum. The group's mission is to help Zmags establish, shape and grow the ICM category across key verticals. Participants on the Thought Leadership Board include:
- Ken Eller, CEO, Active Data Services
- Scott Gerschwer, OutputLinks
- Bill Kitchen, CEO, eCom Partners
- Pat McGrew, Evangelist, Kodak
- Paul Miller, Editor-in-Chief, All About ROI (formerly Catalog Success) and Editorial Director, eM+C
- Luke Ryan, New Media Manager, NBC WHDH-TV
- Marcos Baer, Publisher, Portada
"ICM fills a strategic void for marketers. Everyone is talking about creating a better online experience for customers, but most marketers don't know where to start,” said Gerschwer. "ICM provides not only enabling technology, but also a strategy and platform. I'm excited about this emerging category of solutions and looking forward to working with Zmags and the other members of the Thought Leadership Board to help further define it.”
Zmags' Founder and CEO, Jens Karstoft, commented, "This is an impressive collective of influencers in the print and interactive media space – their input will be absolutely crucial as we look to propagate ICM to a wider audience. The discussions we've had with board members thus far have already stimulated some great new ideas and activities.”
Zmags' ICM solution provides a means to digitize and deliver interactive documents to customers, and then measure reading behavior. A fully self-service solution, Zmags can be used to share any type of collateral online – including brochures, catalogs, magazines, direct mail and other business documents – to help marketers lower production costs, increase reach and generate more revenue. Zmags can also be linked directly to e-commerce systems to make it easier for readers to make purchases. Zmags customers span multiple verticals – retail, manufacturing, travel, healthcare, financial services, agencies and publishers – and include companies such as 3M, IKEA, Microsoft and Volkswagen.
