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Bob Glazer
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One Kings Lane, a flash-sales site for high-end home goods, has taken a different approach to building a high-quality affiliate program. Its solution is to block coupon, loyalty or any other nonbrand relevant sites from its affiliate program. This puts all affiliates on a level playing field, making the program very attractive to those affiliates who drive top-of-funnel orders and brand awareness. At the same time, it preserves the One Kings Lane brand.
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Bob Glazer
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