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Bob Glazer
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- consumers already looking for the brand (e.g., company name vs. generic product search);
- consumers already on the shopping cart page who pop out to look for a discount code;
- consumers who have just been on the website and are returning; and
- consumers trying to go to the site directly before being intercepted.
Examples of these types of affiliates include loyalty toolbar sites, coupon sites, cookie stuffers, domain typos, retargeting sites and others that usually do nothing to introduce new customers to a brand. Since these affiliates are swooping in at the last click and taking full credit for the sale, their payout is often undeserved and outsized.
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Bob Glazer
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