By
Bob Glazer
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However, today's online shopper may come through up to five online marketing channels before completing a single transaction, with many industry studies putting the average at about 3.5. And while the last-in attribution model grew from the best of intentions, it's led to a very large number of affiliates that explicitly develop and deploy business models to be that very last click in a purchase cycle. Unfortunately, the value of the majority of these methods are questionable, as they inherently target consumers who fall into one of the following categories:
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Bob Glazer
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