By
Bob Glazer
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
It's clear that the last-in attribution model needs a serious revisit as companies take a closer look at multitouch attribution. Not only does appropriate attribution allow companies to value and incent their marketing partners appropriately, it can have huge impact on the bottom line.
Bob Glazer is the founder and managing director of Acceleration Partners, a digital strategy and marketing firm focused on driving profitable new customer acquisition.
1 Comment
View Comments
Bob Glazer
Author's page
Related Content
Comments