When Is Big Brother Helpful?
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Neil Rosen
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In essence, re-engagement really is Big Brother looking out for your customers’ best interests. Re-engagement enhances customers’ shopping experiences by reminding them of their unfinished business on the site, providing additional product feature information, delivering information on current promotions and enabling them to complete purchases in a timely manner.
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Neil Rosen
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Neil M. Rosen is President and CEO of Fairfield, Conn.-based CertainSource, a B-to-C funnel acquisition management and email retargeting solution provider.
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