When Is Big Brother Helpful?
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Neil Rosen
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But What About CAN-SPAM?
It’s a nonissue. Web site re-engagement campaigns are only activated for customers who opted in to your e-mail list. In addition, customers always have the opportunity to opt out of Web site re-engagement e-mails separately from regular e-mail campaigns. The entire process is permission-based.
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Neil Rosen
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Neil M. Rosen is President and CEO of Fairfield, Conn.-based CertainSource, a B-to-C funnel acquisition management and email retargeting solution provider.
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