When Is Big Brother Helpful?

Take, for example, a customer who visits your Web site and leaves without making a purchase. Traditionally, companies have only tried to re-engage that customer if he or she placed items in a shopping cart. The method of re-engagement typically used is an in-the-face, intrusive pop-up offer. This is unsatisfactory for a number of reasons: In addition to the intrusiveness of the pop-up, more than 90 percent of Web site visitors never reach the shopping cart stage!