The Retail Social Juice Index Spotlight: Weight Watchers, Hobby Lobby, Blue Nile and Timberland
On Jan. 3, Timberland posted a close-up of its logo embossed on a boot with the status, "Reputation matters."
The photo received over 9,000 likes and 426 shares. Other popular photos included a black-and-white shot of a pair of worn, dirty boots captioned "Against the grain" and another shot of a woman sitting on a porch railing with snowy mountains and a glacier in the background accompanied by this status: "It's Timberland season."
Blue Nile's photo strategy may be a bit simpler. The brand's photos are known to have twice the engagement of other content on Facebook, and jewelry brands truly benefit from showcasing their sparkly wares. So how does Blue Nile stand apart and excite its fans? As with Timberland, the copy in the status update matters. While some jewelry brands lean toward romantic or flowery language, Blue Nile says things like "dare to be different," "obsession with diamonds" and "playing with fire."