The Retail Social Juice Index Spotlight: Weight Watchers, Hobby Lobby, Blue Nile and Timberland
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We've seen debates spike engagement before: Lowe's, Susan G. Komen Foundation, Sony, ProFlowers and Sleep Number come to mind. Sometimes, even though calm is restored eventually, conflict in social media can be damaging to a brand (Komen is, perhaps, the best illustration). However, in the case of Hobby Lobby, its fans seem to embrace the company's religious principles, and it appears the brand's base has rallied around it. According to Facebook, the brand gained over 40,000 likers in December.
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Carolee Sherwood
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