The Retail Social Juice Index Spotlight: Weight Watchers, Hobby Lobby, Blue Nile and Timberland
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Though Hobby Lobby has been vocal in the news media about its plans to defy a federal mandate requiring it to offer employees health coverage that includes access to the morning-after pill, it hasn't — at least that I've seen — addressed the issue via social media. Instead, it's conducted "business as usual" on its Facebook Timeline, going ahead with planned content such as daily gift guides, sale notices and project ideas. Take away the comments, which fans are still using to debate the health care issue, and these posts still seem to engage fans, who, by the hundreds, like the brand's very frequent posts. For example, on Jan. 8, Hobby Lobby wished Elvis a happy birthday, netting it 1,356 shares and 6,224 likes.
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Carolee Sherwood
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