The Retail Social Juice Index Spotlight: Weight Watchers, Hobby Lobby, Blue Nile and Timberland
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In January, with the full attention of re-energized dieters, Weight Watchers has been focusing on the tagline of its newest program: When a weight loss program is built for human nature, you can expect amazing. Weight Watchers is aggregating customer resolutions across Facebook, Twitter and Instagram onto a Pinterest-like board via the #ExpectAmazing hashtag. The user-generated content on the "tagboard" isn't only conveniently interactive for visitors, but it's also a truly branded representation of the hard work and aspirations of its fans and followers.
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Carolee Sherwood
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