The Retail Social Juice Index Spotlight: Weight Watchers, Hobby Lobby, Blue Nile and Timberland
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Timberland has published a terrific series of boot photos, demonstrating that most portrait subjects, even simple ones, can be very photogenic. It just takes a little creativity and the right angle, which includes the pitch. Timberland's series focuses on lifestyle, attitude and craftsmanship, and it accomplishes it with close-ups, great (and unexpected) scenery and status updates (pitches, of a sort) with personality.
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Carolee Sherwood
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