Tips for Converting Website-Driven Traffic In-Store

It’s well understood and accepted that consumers are shopping multichannel. Online visits are frequently a precursor to an in-store visit — and hopefully a sale. That said, retailers seem to be extraordinarily aware and sensitive to website visitation and conversion rates, but incredibly oblivious and insensitive to these same vital metrics for their brick-and-mortar stores. In fact, most retailers today don’t track traffic or measure conversion rates in their stores.