Tips for Converting Website-Driven Traffic In-Store
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Mark Ryski
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Instead of actually measuring traffic and conversion rates, many retailers simply use sales transactions as a surrogate for traffic in their brick-and-mortar stores. This is a gross misrepresentation of what’s actually happening in the stores and a miscalculation that could lead to a huge disconnect in the web-to-store customer experience — and ultimately hurt sales.
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Mark Ryski
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