Tips for Converting Website-Driven Traffic In-Store
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Mark Ryski
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Think about it: If Amazon.com only measured the number of sales transactions it made and counted this as its site traffic, how do you think it would compare to the actual number of visits it was getting? Obviously, it would be a mere fraction. Furthermore, if Amazon, using these significantly lower transaction counts as a proxy for site traffic, built its infrastructure to support these lower numbers, what would the outcome be? Not a pretty picture.
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