Tips for Converting Website-Driven Traffic In-Store
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Mark Ryski
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While the scenario seems ridiculous in the online world, it's the norm in brick-and-mortar stores. Transactions rule while traffic and conversion metrics are “web stats” that apparently don’t seem to apply. But they do. If you want to deliver a more consistent web-to-store customer experience and capture more of the sales opportunities your website is delivering to your brick-and-mortar stores, here are a few suggestions:
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Mark Ryski
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