Tips for Converting Website-Driven Traffic In-Store
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Mark Ryski
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Then I showed him the results of an in-store traffic study my firm conducted for his marketing team. On the basis of the traffic counts logged in a sample of his stores, we estimated that brick-and-mortar store traffic was hundreds of millions of visits annually.
Retailers have some of the most visited websites in the world. Receiving 10 million, 20 million, 30 million visits monthly or more is impressive by any measure, but you shouldn’t pat yourself on the back if you achieve these high levels of web traffic only to leave consumers standing in the check-out line in your brick-and-mortar stores.
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