Web Site Creative, Part I: Four Steps for a Successful Web Site Redesign
By
Matt Griffin
and Catalog Success
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When planning a Web site redesign, a definitive plan can make the process easier. Debbie Hess, Internet marketing director for multititle gift and apparel cataloger Norm Thompson Outfitters, shared her step-by-step plan for Norm Thompson’s recent multi-site redesign process during a session at the Internet Retailer conference held last week in Chicago.
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