Web Site Creative, Part I: Four Steps for a Successful Web Site Redesign
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Matt Griffin
and Catalog Success
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2. Give ’em what they want. “Customer perception is the only thing that matters,” Hess said. Analyze customer feedback and satisfaction to determine which proposed changes will have the most impact, either positively or negatively.
3. Create a steering committee. To control the redesign process, keep the project focused and analyze results, Norm Thompson formed a steering committee consisting of internal executives, the vendors who implemented the redesign, as well as those vendors who were affected by it, Hess said. An experienced team with a wide area of expertise assured that the company executed the best possible plan, she noted.
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