Debbie Hess

When planning a Web site redesign, a definitive plan can make the process easier. Debbie Hess, Internet marketing director for multititle gift and apparel cataloger Norm Thompson Outfitters, shared her step-by-step plan for Norm Thompson’s recent multi-site redesign process during a session at the Internet Retailer conference held last week in Chicago. 1. Seek first to understand. Because of the many areas of an e-commerce site that can be affected by a redesign, it’s important to know how your current Web site works in explicit detail, Hess said. Before the company’s recent redesign, Hess consulted internal stakeholders familiar with the inner workings of the site,