Check it Out: Cloudy With a Chance of Coupon
Who hasn’t seen news footage of frenzied consumers lining up in grocery stores to get bread and milk before a big snowstorm arrives?
In the case of Ace Hardware, consumers are made aware of the Helpful Hints service via in-store signage, package inserts, direct mail and email. To date, only a small percentage of the retailer's extensive customer base has signed up for the alerts, but that doesn't worry Rick Baalmann, president of Rick's Ace Hardware, whose franchise offers the service.
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