Whether you think these people are nuts (I do) or not, the point is weather events drive consumers to stores. Couple this fact with one of the hottest trends in retail marketing — mobile — and you have the basis for Aisle411's latest marketing tool. The St. Louis-based mobile marketing technology company launched Helpful Hints, a text messaging service tied to weather activity, in December 2009.
Rick Baalmann
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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