Check it Out: Cloudy With a Chance of Coupon
Who hasn’t seen news footage of frenzied consumers lining up in grocery stores to get bread and milk before a big snowstorm arrives?
Whether you think these people are nuts (I do) or not, the point is weather events drive consumers to stores.
Couple this fact with one of the hottest trends in retail marketing — mobile — and you have the basis for Aisle411's latest marketing tool. The St. Louis-based mobile marketing technology company launched Helpful Hints, a text messaging service tied to weather activity, in December 2009.
Related Content
Comments
