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While Birchbox is determined to stay true to its core subscription-based business model, the company has decided to open a brick-and-mortar location to act as a "beauty lab" for women to go and test and try new products.
"The strategy comes from a lot of different places," Barna said. "It's important for both our brand partners and consumers to create a really fun in-person experience."
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- People:
- Haley Barna
- Katia Beauchamp
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