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"Whether it was people filming themselves on YouTube opening their Birchbox, writing on their beauty blog, these days it's a lot of Instagram photos which is really fun, we keep seeing new things pop up and really move towards where the customers are and where they're having the conversation about the products they're discovering and excited to buy," said Barna.
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- People:
- Haley Barna
- Katia Beauchamp
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