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Birchbox's unique business model combines elements from retail, media and a strong e-commerce platform. Consumers can sign up for a year, six-month or three-month subscription of sample beauty products. If you like the products chosen, you can order the full-sized product on Birchbox's e-commerce site. In addition, Birchbox offers content and "how tos," adding a media element to the brand. Barna noted how social media has had a positive impact on the brand, and in particular how effective user-generated content has been.
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- People:
- Haley Barna
- Katia Beauchamp
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