Urban Outfitters Gives Wrong Voting Information
Urban Outfitters, the millenial-oriented retailer known for graphic tees and vintage-inspired accessories, tweeted an Election Day “handy guide for your reference” to its 1 million Twitter followers yesterday afternoon, offering a free “I Voted” button at stores while supplies last. The only problem? The guide was full of false information, including telling people that in order to vote they need a “voter’s registration card” as well as an ID. That's not true.
Total Retail's Take: While it's commendable that Urban Outfitters is making an effort to get its customers to vote, the retailer has to do a better job of ensuring that the information it's putting out there is, indeed, correct. A quick Google search could have let the company know that it's not a requirement for voters to have a registration card as well as an ID. In the end, it's possible that Urban Outfitters’ efforts to help get the vote out may have had the exact opposite effect, keeping potential voters from going to the polls because they believed they didn't have the right documentation.
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.