Tips to Building Successful E-Mail Lists, Part 1 of 2

Hughes noted the case of drug store retailer CVS, which offered a $4 coupon at the store checkout for an updated e-mail address. This works for customers who have and haven’t previously given their e-mail addresses to CVS.

* Techniques to acquire e-mail addresses. Hughes cited two tactics:

1. Make it a contest: To be eligible for the contest, consumers have to provide their e-mail addresses (confirm the validity of these addresses with a double opt-in process).