Tips to Building Successful E-Mail Lists, Part 1 of 2

2. use that value to reward subscribers; and

3. use that value to reward employees.

* Use double opt-in. An essential process, this involves sending a confirmation e-mail to subscribers after their initial sign-ups to verify that they want to be subscribers. This is needed for two reasons:

1. to be sure the people who signed up are serious and will open and read the e-mails; and