Tips and Resources for Dealing With COVID-19 Challenges
The challenges and changes the retail community is facing from the global COVID-19 outbreak are unprecedented. As retailers try to figure out the best course of action for their businesses, it's helpful to look at the ways others in the community are responding. Here at Total Retail, we're keeping abreast of the latest news surrounding the coronavirus pandemic and how business leaders are responding. We know your inboxes are full, so we're curating the most relevant content that retailers need to stay informed and make key business decisions. This collection of tips and advice can act as a resource for you and your business during this uncertain time.
- Billionaire entrepreneur Mark Cuban took to LinkedIn to provide advice to small business owners, including how to keep business steady and how to avoid employee layoffs. Read more about his advice on CNBC here.
- Gallup collected the "strategies and policies of 100 members of the CHRO Roundtable, an organization that includes the chief human resource officers of more than 650 of the world's largest companies, for their responses to the COVID-19 pandemic. Click here to read the full report.
- Total Retail's sister brand, Women in Retail Leadership Circle, published a piece titled, "Liz Elting’s 9 Necessities for Business Survival in a Crisis." In the article, Elting, a business leader, entrepreneur, and philanthropist who famously shepherded her company TransPerfect from a dorm-room startup into a billion-dollar enterprise through both 9/11 and the 2008 financial meltdown, offers nine necessities for business survival in a crisis. Click here to read the full article.
- Target Marketing published an article authored by Jessica Nable on how brands should communicate during uncertain times. Nable addresses why now is not the time to stay silent with your employees, customers, and other stakeholders, or offer coronavirus discounts or apocalyptic sales. Click here to read her advice on developing a brand communications strategy that informs, educates and provides reassurance.
- USA Today compiled a list of businesses that are unfortunately ceasing operations or making drastic cuts to production and staffing. Read the full list here.
- Amazon.com announced that it will be hiring 100,000 more workers to meet the surge in online orders due to the virus. The e-commerce giant will also give U.S. workers a $2 an hour raise in an effort to meet crushing demand from customers placing online orders for household essentials rather than going to crowded stores. Read more from Bloomberg on the story here.
- There are lots of tips and tricks going around about navigating remote work. Here's a great article from TIME with five tips for staying productive and mentally healthy while working from home. Read the full article here.
If you see any great business tips or pressing news related to how retailers are responding to the COVID-19 outbreak, please comment below to add to this list.
Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brand Total Retail. She is passionate about digital media and handles video, podcast and virtual event production for both brands. You can often find her at WIRLC, TR, or industry events with her camera and podcasting equipment recording interviews with retailers.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her two pet guinea pigs, and travel to new places.