The Shifting Retail Landscape
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Dan Pickett
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Ushering in a New Era of Retail
Spending on disruptive digital retail technology is growing at a faster rate than ever before. Disruptive retail technology is designed to deliver a unique customer experience, build customer loyalty and differentiate from competitors. It includes things like technology-centric dressing rooms that can help you decide on fit and look, 3-D kiosks, and 3-D imaging that scan for perfect fit and location services that send real-time discounts and deals right to your mobile phone. However, in order to prepare for this new era of disruptive personal retail, brands need to take these two critical steps: one, understand their market and consumer, and, two, understand their existing and emerging competition.
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Dan Pickett
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