The Shifting Retail Landscape
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Dan Pickett
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Great customer experience shouldn't be an afterthought. Retailers need to invest the time and resources to strategically define how they want customers to experience their brand. In the age of personalization, this is absolutely critical to securing and maintaining customer loyalty. The technology portion will come after the main focus of the customer experience is decided upon, and will be used to strengthen the architecture to achieve the highest level possible of customer satisfaction.
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Dan Pickett
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