The Shifting Retail Landscape
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Dan Pickett
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All of the above points lead to one conclusion: the nature of retail is rapidly evolving. Consumers rightly expect a highly connected, personalized shopping experience which can only be achieved by having a reliable, scalable and personalized network infrastructure in place to help with the innovation process. Retailers that use the right technology solutions are more likely to successfully implement an omnichannel experience, identify their brand characteristics and how shoppers relate to it, and be ahead of the curve when it comes to implementing disruptive technologies. After all, retailers need their customers just as much — if not more — than their customers need them.
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Dan Pickett
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