Editor’s Note: The Rise of E-Commerce Media
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Advertisers can buy inventory available on a taxonomy navigation level basis (e.g., men's clothing, women's clothing, hiking), the press release noted, as well as on all of Backcounty.com's product detail pages. Advertisers can send traffic to any destination URL they choose, such as their own site, to another smaller retailer or to a custom campaign.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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