Palm Springs, Calif.

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

I've written about this in these pages before, but I can't help myself: I love the idea of e-commerce media and think it's the latest untapped revenue stream for e-tailers. What's e-commerce media, you ask? It's a form of online media that allows marketers to target shoppers within and around the e-commerce environment at critical moments before the point of purchase.

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