The Key to Success? Personalization, Say Leading Retail Executives

Totsy is spending a part of its marketing budget on social gaming as well. "A lot of moms are online now playing games, so we feel it's a great way to get them engaged with our brand," said Garnier. For example, he discussed TV and web retailer HSN, which launched HSN Arcade last year as a way to entice shoppers to spend more time on HSN.com. HSN Arcade features video games that consumers can play for free while they watch a live stream of HSN’s television channel. "This is a way to get better stickiness on a website," Garnier said.