Brands including Amazon.com, Zappos.com and Victoria's Secret were among those mentioned as most admired by a panel of leading retail marketing and e-commerce executives during the FOCUS 2012: Trends in Digital Media — E-tail & Retail half-day conference presented by the Retail Marketing Society on May 9 in New York City.
Perry Cooper
FOCUS 2012: Trends in Digital Media — E-tail & Retail, a half-day conference presented by the Retail Marketing Society yesterday in New York City, featured a panel of retail marketing executives discussing best practices around how to monetize the digital consumer experience. A key topic that panelists universally agreed on was the importance of data to retailers and how, when used correctly, it can help create a personalized experience for consumers.
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