The Key to Success? Personalization, Say Leading Retail Executives

FOCUS 2012: Trends in Digital Media — E-tail & Retail, a half-day conference presented by the Retail Marketing Society yesterday in New York City, featured a panel of retail marketing executives discussing best practices around how to monetize the digital consumer experience. A key topic that panelists universally agreed on was the importance of data to retailers and how, when used correctly, it can help create a personalized experience for consumers.