The Key to Success? Personalization, Say Leading Retail Executives

Data is also used to personalize web experiences for visitors to Totsy.com. "Our website is starting to provide different experiences for the moms coming to our site based on who they are," Garnier said.

Another panelist, Perry Cooper, the chief marketing officer at Rue La La, echoed Garnier's statements. "Personalization is a key strategic imperative at Rue," he said. "There can't be enough personalization in retail and e-commerce today, frankly. Everyone in the space is either working towards having specific personalization programs in place, building a relational database so they can create these types of programs, or rebuilding or augmenting their current databases."