The Future of Apps in an IoT World
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Bob Moul
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This implementation of iBeacons is fairly basic today, but the company says it would like to combine sensor data in the future with individualized information on past purchasing behavior. Using a MEM platform, it could match up data from location sensors with app usage analytics to deliver even more personalized content — e.g., in-store discounts and carefully timed push notifications with product recommendations based on a user's buying habits.
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Bob Moul
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