The Future of Apps in an IoT World
By
Bob Moul
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Taking Advantage of New IoT Data
From a marketing perspective, location information is one of the most important things a mobile device can provide. However, that data is only valuable if it's presented in a useful way. For example, new internet-connected sensors, including Apple's iBeacon, make location data actionable by tying a user's physical presence to the virtual world in real time. iBeacons also offer hints about how users behave in the offline world, providing a more holistic view of consumers beyond the virtual domain.
0 Comments
View Comments
Bob Moul
Author's page
Related Content
Comments