The Future of Apps in an IoT World
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Bob Moul
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In order to take advantage of the next iteration of mobile apps, retailers need the foundation of a mobile experience management (MEM) platform. A MEM platform allows app publishers to collect and analyze demographic and behavioral data more effectively and also act on that data to personalize the app experience in a number of different ways. While MEM solutions vary, the ideal platform combines detailed and customizable analytics with real-time publishing capabilities, options for audience segmentation, and sophisticated marketing automation features.
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Bob Moul
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