The Future of Apps in an IoT World
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Bob Moul
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For example, one leading retailer has installed iBeacons to prompt shoppers while they're in-store to rediscover digital coupons they may have saved and forgotten. The fact that consumers are reminded of these discount opportunities while they're in-store makes that information useful in a way it wouldn't be if the alert happened at a different time. When users act on these alerts, the retailer can also collect that data to form a more complete picture of in-store shopping behavior.
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Bob Moul
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